Write Away

Welcome back to Write Away, the blog for small business owners, freelancers and anybody who is thinking of starting a business and jumping into self-employment. Today we’re going to look at marketing – a key area to enable the small business owner to get their name out there, attract new customers, and begin to build the brand, whether that be the brand of “you”, if you are a freelancer, or your business’ brand. Marketing can be quite daunting for a new small business, but there are a huge number of resources available across the web to help you establish, and carry out, your own marketing strategy, regardless of your budget (If any!). Here are a selection of the better tips I’ve come across, to help you get started: Create, and refine, your elevator pitch An elevator pitch is the term used when considering what you would say, to a complete stranger, in a lift, when they ask “So what is it you do?” – it should be succinct, last maybe eight seconds, with the objecti...

Hello, and welcome back to Write Away, the blog for small business owners, freelancers and anybody who is thinking of jumping into self-employment. Firstly, to regular readers, apologies it’s been a while – after some time away recovering from an op. we’re back with, what you will hopefully find to be, some valuable tips and resources for anyone in the small business arena. Today we look at something that anyone who has ever started a business (or eve thought about it) will have come face to face with – obstacles and setbacks. In a recent article for the “This is Money” website, Richard Reed, one of the founders of successful start-up Innocent Drinks commented, on starting a business: “There are a 1,000 riddles you are trying to work through” These can range from fundamental, game-changing problems such as raising money to get your business off the ground, to smaller, seemingly less important issues such as trading structure or name etc. But, you can be sure ther...

Hi there, it’s great to be back after some time away, thanks for finding your way to Write Away – the blog for small businesses, freelancers, and anyone with a healthy desire to cut loose from paid employment and work for themselves.   In this post we deal with engaging and using an accountant for your small business. A lot of small business owners start their business armed with a specific set of skills, knowledge or experience. One of self-employments biggest challenges is how to plug a gap in that knowledge in areas you may have never needed to understand or be involved in. For a large proportion of small business owners and freelancers, the financial management of the business, specifically matters relating to tax and accounting would probably be the area most likely to induce a cold sweat! Unless you are an accountant by trade, why would you need this knowledge anyway! So now you’re up and running, you need an accountant, right? Well, yes is the short ans...

Welcome back to Write Away, the blog for small business owners, freelancers and anyone looking to work for themselves. We don't often feature book reviews on Write Away, but felt the need to make an exception with a book we've just finished, as it felt so relevant to our followers, those looking to work for themselves and create new businesses. The book is Entrepreneur Revolution by Daniel Priestley. In his introduction Daniel Priestley describes an entrepreneur as "someone who spots an opportunity and acts to make it into a commercial success" and in this simple description he challenges the common preconception that entrepreneurs are a different breed to the rest of us - the only difference is often in the way they think and approach things. This is the main concept of this riveting book - it aims to develop the entrepreneurial mindset in all of us and starts by predicting that we are living in a period of great change relating to the way the world does ...

Welcome back to Write Away, the business blog aimed at those working for themselves or anyone who'd love to but has yet to take that first step. There is an increasing number of people who are deciding to become their own boss later on in their career. There are many reasons for this, some people see it is a viable alternative to trying to get another job after redundancy, others are tired of working for someone else and some just have a big idea that is bursting to be launched in the form of a new business. Becoming self employed can also be a fantastic way of gaining a better work / life balance when you have a young family and working hours need to fit around school hours. Whatever the reason, there are a number of benefits to becoming your own boss later in your career. Not only do you have a lot more experience to draw on, you also have the benefit of having made some mistakes at someone else's expense! Often, those over forty may also be fortunate to have built s...

Hi again, and welcome back to Write Away, the blog for freelancers, small businesses, start-ups, and anybody interested in working for themselves. This post, I’m going to pick up on a theme I’ve written about before, how to sell yourself effectively. Being able to describe what you do, or the service you offer, concisely, and in an interesting and memorable way, is a skill that anybody working for themselves should perfect. A well-known method for doing this is to produce what is known as an “Elevator Pitch”. The website Elevator--Pitch.com describes this as: “A short and to the point snippet of a service or product your company provides”. The idea of an elevator pitch comes from the premise of what you would say to a stranger, who got into the lift with you, that would leave a positive, lasting impression of you, in the time it takes to get to their floor. In those few short seconds, you need to convey a professional manner and attract the other persons interest enough to remembe...

Hi there, and welcome back to Write Away, the blog for small businesses, the self employed and those thinking of working themselves. Our latest post concerns another online resource that could prove to be a valuable resource for any small business owner or budding entrepreneur. The website is called “My Business”, as usual, the link is included below this post. The website is divided into eight useful sections: Finance & Money, People, Technology, Sales & Marketing, Operations, Import & Export, Future and Cash flow, each one having a number of sub sections that contain valuable insights and advice on that aspect of running a business. The Finance & Money section has some great advice on late payments and how to try and avoid this and further advice on taking small claims through the courts if you need to. The latest Sales & Marketing article contains advice on pitching for new business and the “Top 10 Features” listing deals with questions surrounding IR35 and con...

Hello All. A while ago, I attended a Management Development course that was taken by Steve Miller. Steve is a motivational speaker and has appeared widely in the media and on television, his courses and master classes cover a number of areas including losing weight and gaining confidence. A main feature of the course I did was about developing and selling yourself, either in paid employment, if you are pushing for promotion or working for yourself and trying to sell your services. For a lot of small business owners, particularly freelancers, you are your businesses product. You are trying to sell you. Whether it is your services (such as a car mechanic window cleaner or painter and decorator) or your expertise (i.e. an accountant or solicitor) you have to convince the potential client to invest their money in you. Steve’s view was that confidence is the key to this important area. That may not be rocket science, but he went on to show us how being able to sell yourself, and be conf...