Welcome back to Write Away, the blog for small business owners, freelancers and anybody who is thinking of starting a business and jumping into self-employment. Today we’re going to look at marketing – a key area to enable the small business owner to get their name out there, attract new customers, and begin to build the brand, whether that be the brand of “you”, if you are a freelancer, or your business’ brand. Marketing can be quite daunting for a new small business, but there are a huge number of resources available across the web to help you establish, and carry out, your own marketing strategy, regardless of your budget (If any!). Here are a selection of the better tips I’ve come across, to help you get started: Create, and refine, your elevator pitch An elevator pitch is the term used when considering what you would say, to a complete stranger, in a lift, when they ask “So what is it you do?” – it should be succinct, last maybe eight seconds, with the objecti