Tuesday, 28 February 2012

The Elevator Pitch

Hi again, and welcome back to Write Away, the blog for freelancers, small businesses, start-ups, and anybody interested in working for themselves.

This post, I’m going to pick up on a theme I’ve written about before, how to sell yourself effectively.
Being able to describe what you do, or the service you offer, concisely, and in an interesting and memorable way, is a skill that anybody working for themselves should perfect.

A well-known method for doing this is to produce what is known as an “Elevator Pitch”.
The website Elevator--Pitch.com describes this as:
“A short and to the point snippet of a service or product your company provides”.

The idea of an elevator pitch comes from the premise of what you would say to a stranger, who got into the lift with you, that would leave a positive, lasting impression of you, in the time it takes to get to their floor.
In those few short seconds, you need to convey a professional manner and attract the other persons interest enough to remember you or to pass on your contact details.

If you have a well planned and rehearsed elevator pitch, you are in a position to take advantage of chance meetings with potential customers or clients, wherever you might be.

A link to the website is below where you can sign up to see some examples of other peoples elevator pitches and to receive some tips in writing your own.

Be prepared is the motto!

Until next time.