Skip to main content

The Elevator Pitch

Hi again, and welcome back to Write Away, the blog for freelancers, small businesses, start-ups, and anybody interested in working for themselves.

This post, I’m going to pick up on a theme I’ve written about before, how to sell yourself effectively.
Being able to describe what you do, or the service you offer, concisely, and in an interesting and memorable way, is a skill that anybody working for themselves should perfect.

A well-known method for doing this is to produce what is known as an “Elevator Pitch”.
The website describes this as:
“A short and to the point snippet of a service or product your company provides”.

The idea of an elevator pitch comes from the premise of what you would say to a stranger, who got into the lift with you, that would leave a positive, lasting impression of you, in the time it takes to get to their floor.
In those few short seconds, you need to convey a professional manner and attract the other persons interest enough to remember you or to pass on your contact details.

If you have a well planned and rehearsed elevator pitch, you are in a position to take advantage of chance meetings with potential customers or clients, wherever you might be.

A link to the website is below where you can sign up to see some examples of other peoples elevator pitches and to receive some tips in writing your own.

Be prepared is the motto!

Until next time.


Popular posts from this blog

An Online Freelance Community

Welcome back to Write Away.
Our latest post is about a website that is aiming to create a massive online community for freelancers, writers and anyone running a home business.
Ihubbub aims to replicate the “hubbub” heard when home workers get together and network. It wants users, who often work isolation, to feel part of a buzzing community of people who are in the same situation as them. It also wants to create a market place for businesses to use each other’s skills and grow together.
First impressions are that it does this very well, the look and feel of the site are good, it is easy to navigate and there are a host of resources and information aimed at those working from home, whatever your business.
There are three levels of membership, which allow you to pitch and interact with other users to different degrees, but the basic level is free enabling you to create a build a profile before starting to pitch for work or develop your online contacts and networks. You can register as an ind…

Read all about it?

Hi there, and welcome back to Write Away, the blog for freelancers, small businesses, start-ups and anyone interested in working for themselves.
This time I wanted to draw your attention to a great business publication that I have come across recently called “BQ” which stands for Business Quarter. The magazine is full of inspiring stories from entrepreneurs who are running successful and growing businesses, and share their experiences, highs and lows, and tips for how they got to where they are today.

The latest edition (pictured above) contains fascinating articles about microbrewery business Brewdog and a great interview with a former contestant on BBC televisions “The Apprentice”.
The magazine has an excellent sister website, the link is shown below, which has some regional content to it as well, and you can sign up to free e:mail newsletters if you so desire.
The website also features a host of content that is very sector specific, so if you are operating in the construction sector o…

A Dragon as Your Mentor?

Hello again, welcome back to Write Away, the blog for small businesses, freelancers or anyone interested in working for themselves.
Mentoring has long being heralded as a great way for small businesses to tap into the vast knowledge and experience of successful business people or entrepreneurs, without having to pay for the privilege. I’ve read many comments, from small business owners, on the value a mentor has added to their business, as well as the personal benefit they have drawn from the experience.
If mentoring is something you’ve considered for your business, fear not, here is your chance to have Deborah Meaden, star of the BBC show “Dragons Den”, as your business mentor for 12 months.
A competition, run by an initiative called Local Business Accelerators (LBA), is giving UK businesses who are between one and five years old, the chance to win this prize, plus £10,000 cash and an IPad.
The link to where you can enter is at the end of this post, and this gives eligible businesse…