Skip to main content

The Elevator Pitch

Hi again, and welcome back to Write Away, the blog for freelancers, small businesses, start-ups, and anybody interested in working for themselves.

This post, I’m going to pick up on a theme I’ve written about before, how to sell yourself effectively.
Being able to describe what you do, or the service you offer, concisely, and in an interesting and memorable way, is a skill that anybody working for themselves should perfect.

A well-known method for doing this is to produce what is known as an “Elevator Pitch”.
The website Elevator--Pitch.com describes this as:
“A short and to the point snippet of a service or product your company provides”.

The idea of an elevator pitch comes from the premise of what you would say to a stranger, who got into the lift with you, that would leave a positive, lasting impression of you, in the time it takes to get to their floor.
In those few short seconds, you need to convey a professional manner and attract the other persons interest enough to remember you or to pass on your contact details.

If you have a well planned and rehearsed elevator pitch, you are in a position to take advantage of chance meetings with potential customers or clients, wherever you might be.

A link to the website is below where you can sign up to see some examples of other peoples elevator pitches and to receive some tips in writing your own.

Be prepared is the motto!

Until next time.

www.elevator--pitch.com

Comments

Popular posts from this blog

Small Business Advice on a Beermat

Hello again. Today's post is about the co-author of a well known business start up guide called “The Beermat Entrepreneur”. Mike Southon is both an entrepreneur and business mentor and also writes regularly for the Mail on Sunday  and the Financial Times about small businesses and entrepreneurship. The Beermat Entrepreneur is a business self-help book aimed at people who have an idea for a business and need to know how to take it to the next stage and turn the idea into a viable business. Whilst the book is a recommended read for aspiring entrepreneurs, this post seeks to guide you to some useful resources on Mike Southon’s own website. If you so desire (and can afford to!) you can book Mike for a personal appearance from here, but there are a number of other free resources that may be of more interest. There are a number of free guides to download, some linked to the “Beermat” series but others, such as the useful “Sales pipeline simple spreadsheet”, that ...

The Ideas Source

Hello again. Today’s post looks at online sources of ideas for new business ventures. A lot of people have aspirations to start their own business, but if you have no obvious skill or knowledge that can be transferred into a business opportunity, the age old question of what business you could start, comes to light. Well fear not, here are a couple of excellent websites that could help you uncover the “next big thing”, or at least inspire you to think laterally when you see some of the innovative business ideas around today. Trendwatching employs a network of spotters around the globe who share the very latest consumer trends and how technological innovations are developing. Springwise is the sister-site of Trendwatching and employs a similar network sharing the latest entrepreneurial ideas and new business trends - looking at the vast array on offer could provide some valuable start-up inspiration. If you are not familiar with these sites, check them out, they are a treasu...

Small Business Answers?

Hi there, and welcome back to Write Away, the blog for small businesses, the self employed and those thinking of working themselves. Our latest post concerns another online resource that could prove to be a valuable resource for any small business owner or budding entrepreneur. The website is called “My Business”, as usual, the link is included below this post. The website is divided into eight useful sections: Finance & Money, People, Technology, Sales & Marketing, Operations, Import & Export, Future and Cash flow, each one having a number of sub sections that contain valuable insights and advice on that aspect of running a business. The Finance & Money section has some great advice on late payments and how to try and avoid this and further advice on taking small claims through the courts if you need to. The latest Sales & Marketing article contains advice on pitching for new business and the “Top 10 Features” listing deals with questions surrounding IR35 and con...