It’s well publicised that in interviews, we form an opinion of someone within seconds, and that opinion counts towards our overall impression of that person in front of us.
In business it is really no different. When you are trying to promote yourself to potential customers or clients, making a strong first impression is very important, whether it be through your business card, giving someone your well practised “elevator pitch” or merely introducing yourself, you have to convey a professional image and convince that person that they need to do business with you.
In a past job, I attended a lot of networking sessions and came across a speaker at a couple of those events who really focused on first impressions and emphasised their importance.
His name was Nigel Risner, he does a lot of talks about networking and how we can improve our communication and his passion is infectious. Nigel wrote a book sometime ago, called “You Had Me at Hello” (the titles refers to a line from the film “Jerry McGuire”) in which he shares some of his secrets; the details are below, as are details of his website.
Take a look, be inspired and go network!
“You Had Me at Hello” – ISBN 0-9543600-2-8